Why a misunderstood wolf from a French supermarket ad is moving viewers worldwide
From APNews.com:
PARIS (AP) — A French supermarket’s humble Christmas advert is doing something most global brands can only dream of: connecting deeply with millions of people around the world, without a single frame of generative AI.
The two-and-a-half-minute film, “Unloved” (Le mal aimé), made for Intermarché, tells a simple yet powerful story: A lonely wolf, feared and avoided by other forest animals, chooses to change.
