Positive YouTube Videos of Wolves Linked to Greater Tolerance

From North Carolina State University:

A new study from North Carolina State University suggests that people have more tolerance for wolves after seeing positive videos about them, which could make YouTube an important wolf conservation tool.

“One of the cool things about these results is that positive messaging was effective for changing people’s views. People had more positive attitudes, greater willingness to accept wolves, and were more likely to take action to help their conservation – no matter their political identity or their age – after watching positive videos,” said Nils Peterson, senior author of the study and a professor in NC State’s Department of Forestry and Environmental Resources.

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